Tag: Content Strategy

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Why Unique Content is Important for SEO to Get Rank Better

Content is King – Since SEO’s beginning, Content is considered as the King in digital marketing. Unique, informative, and qualitative content is known as the best content that not only increases the rank of the particular website, but it even helps to satisfy the user’s intent. If content carries lack of information, quality and uniqueness it eventually turns into waste and it doesn’t even meet the user’s intent. Above all, spam content can neither meet a user’s intent nor can it perform well over search engines. Thus, it is always important to have informative, qualitative, and worth satisfying content for both users as well as search engines for content optimization. Hence, different and qualitative content will always lead as a “King” and it will rank higher on all search engines, be it Google, Yahoo, or Bing.

Being the king of digital marketing, Content has to perform well over the search engine to stand apart from the competitors and have higher ranking and make the website famous among potential customers. Thus, unique content is important for SEO that not only grabs the user’s attention, but it even brings great traffic to the website.

Factors to Consider While Developing Unique Content

Research is Important: Before finding the right keywords to promote the brand and have good quality traffic over the website, it is really important to understand the customer’s requirement and accordingly the unique quality content has to be prepared by the professionals. Other than relevant and unique SEO friendly content, professionals also need to look into lexical terms/ LSI (latent semantic indexing) which will help your keywords and include them in your content, as it will eventually make your content to hold more authority and improve its SEO.

Relevant Content: A unique content is just like a backbone of the website. It appeals to readers and brings great results and traffic to the website. When it will be different and relevant, it tends to appear all over the search engine easily and will grab the user’s attention. The content should be relevant, worth satisfying to users, and meaningful that makes users come over again and again.

Effective and Qualitative Content Strategy: Whatever the content is uploaded over the website should be effective and should bring results to the users. If the content is appealing but even then it doesn’t bring an effective result or solution to the user, it might bring negative comments which eventually let down the website’s reputation, therefore make sure to upload result centric yet quality content over the website, which keeps users feeling content.

When each of these factors is well executed, it surely brings you the best result while optimizing the content as well as the entire website. Once the website is optimized well, it brings more visitors and good quality traffic over the website. No matter which search engine it appears it brings you great results in boosting the business. Once your business start flourishing, make sure to keep updating new content, relevant images and supporting info graphic to make it worth visiting. Other than these factors, there are more factors on which you can pay heed after achieving this milestone; such factors include multimedia, depth of the content, innovation, originality, keywords up-gradation and so on. Now, it is important to understand step-by-step procedure to improve and grow the website.

To understand more about SEO-techniques, tips and tricks keep visiting the website as we are here to make it easier for you to improve your business and earn higher results. So, keep visiting and keep learning new SEO friendly tactics with us.

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How to Reduce Website Spam Score to Get SEO Rank High

Before finding the solution of reducing website spam score, it is more important to understand that what is website spam score? Well, the spam score is a parameter or representation of percentage that defines whether the website needs to be penalized or banned by Google or not. A spam score is determined by a large number of factors including content, email document, DNS based checks, header fields of the message, etc. There are three categories under which the spam score falls. If the space score falls between 1-30%, it is considered as Low, whereas if it falls between 31-60%, it considered as Medium, but if it falls between 61-100%, it is considered as High. Each of these score categories defines how good or bad the website is performing.

There are a few reasons that improve the Spam score if you will understand them. You can easily reduce the website spam score. Some of the points to remember are:

  • Relevant Backlink Creations
  • Allowing Backlinks from Reputed Websites
  • Don’t Indulge into Web Scraping Activities
  • Use Unique Content Strategy
  • Valid Clicks
  • Positive Feedback of Visitors
  • Low Bounce Rates
  • Publishing Non-Violent Content

To avoid spamming score, it is important to work on the above-mentioned areas, it will help you to improve the current spam score of the website. Other than these areas, here are some important measures to control spamming such as follows:

Allow Backlinks Only from High Authority Websites – Quality is always a concern for a website, be it any content, image, or link, therefore make sure to have backlinks from high authority websites only.

Make Sure to Have Relevant Content for Web 2.0 Links – There is a myth of collecting “n” numbers of backlinks from web 2.0 websites, but if those backlinks are not good enough they may gradually increase harm your website instead of boosting it. So, make sure to have relevant content and instead of poor quality of backlinks. This will eventually help the website to have perfect content marketing results.

Don’t Generate Automated Traffic to Your Site – There are short cuts to bring bot traffic to the website very easily. It’s not only the shortest way to generate traffic and boost the website. But, in the long run, it can also fall into spam websites and Google can easily catch it.

Don’t Publish Contents Carrying Nudity, Violence, and Objectionable Topics – As Google considers such contents as spamming ones, therefore it never allows the website to rank or have traffic with such contents or keywords. Unique content doesn’t mean working on objectionable content and generates traffic over the website. It is always better to be safe and away from these subjects.

Check Spam Score Using Reliable and Paid SEO tools – There are numerous paid and reliable SEO tools that help businesses to check their current Spam Score and accordingly work to reduce spam score.

These are some of the best strategies that can secure your website from a high spam score. Better try these strategies instead of looking for some short cuts. These will certainly bring you optimum output and you will have better traffic over the website. Apart from applying these proven strategies, make sure to go through all the points to remember steps to have fruitful organic SEO results.