Are you wondering how to increase admission to school during the lockdown? Schools need to have a sound strategy with the right goal. Even though those schools have clear goals, the admission strategy for schools is challenging because it includes engaging, educating, and influencing parents and students at various touchpoints.
Students always preferred taking admission to a school that was near their proximity. But the admission strategy during COVID-19 changed the tables as everything went digital. Online learning became the new normal, and many schools found it challenging to have the proper admission marketing during covid. If you are running a school, you don’t need to worry as there are several offline marketing ideas for school admission. Today distance education is considered the best as the current situation has impacted various schools and colleges.
Tips to attract parents for school education
Use Digital Platforms:
One of the most innovative ideas for school admission is to have a digital platform. Digital content consumption increases during the lockdown and social distancing; hence digital is the best way to reach out to potential students. Instagram, Facebook, and Snapchat on YouTube are some of the most used social media among teenagers, and all these media allow you to generate target advertisements on the platform.
Firstly, you need to do thorough research, and you can start ahead of admission duration and split the test on various platforms. By doing this, you will know which platform works perfectly for you under the campaign ideas. You need to engage with the students and reciprocate the interactions. If there is a negative comment on your post, you should interact with it and address the concern, and if there is a positive comment, you need to ensure that you appreciate it. You also need to know that social media is a two-way communication and should not be ignored.
Organize Leads Or Inquiry
When inquiries pop up, you might feel overwhelmed, but the main challenge is converting them. Do you often keep switching between Instagram and Facebook Snapchat to see if you have any inquiries or comments on the post? Firstly, you need to know that multiple mediums mean exponential distractions. If you wish to understand how to increase school admission, you must understand that you must have a centralized system that collects all the leads from various platforms. When you have a centralized platform, you don’t need to switch between Facebook, Instagram, or Snapchat to respond to the information.
Customer relationship management it’s essential for the admission process as it is designed especially for schools and colleges. It means whenever a student interacts with an ad email or website or even calls for the information; the system will record it and keep track of all the further activities that a potential student will perform, like downloading the syllabus brochures or liking the ad. Once the system is organized, you can understand the different sources of inquiries in one system, so you don’t need to stress switching between various platforms. It would be best if you started assigning leads to your venue.
Distribute Various Inquiries
If you are looking at attracting students for admission, you must learn more about distributing inquiries. Prominent colleges and schools sometimes outsource the inquiries to various call centers during the peak admission season. Call centers consider the initial conversation with potential students, understand their interests, and keep a tab on whether it is casual or genuine. Colleges consider this a starting stage, and call center agents must pass valid leads to the admission team. If you have an education CRM, it can also distribute the inquiry task. The CRM assigns scores that will help with the process of the distribution task based on the profile of the candidate and interactions with the campaigns.
It will determine who will handle it. Distribution of leads is still possible even if you are not engaged with call centers to handle inquiries. The call must be directed to the perfect expert based on the inquiry nature.
Engaging With The Potential Students
It would be best if you didn’t let the communication dry. The potential student who has dropped an inquiry in the portal would have done the same in other admission portals. Directors say that calling students immediately after receiving the application enhances the likelihood of enrolling in your course. Hence you need to engage with students as soon as possible. You can suggest a counseling session if you don’t receive any call or text from them. You can also launch social media campaigns, offer different participation rewards, and provide interactive virtual campus tours. You can also introduce short online courses to develop an interest in the curriculum.
Lastly, you need to ensure that your admission process is quite simple so students can access it nicely.