Search results continue to fluctuate three days after Google announced the update on May 4, 2020. Google warns that this could take weeks. So it can’t be right.
Most updates are installed fairly quickly with minor changes along the way. This update is different.
Partial list of affected areas:
- Local Enterprise Search
- Health sites
- Rolling out worldwide
- Multiple languages at once
The changes are felt by many, and the results seemingly change from hour to hour and day to day.
Here, a question pops up, like what happened to your traffic.
If you haven’t already, you should check your rating to see if it has increased or decreased. If you do not track your scores, you can create a free project on UberGuest and track up to 25 keywords.
You should also log in to your Google Analytics account and see what happens to your traffic.
I hope your traffic has increased. If this is not the case, then don’t worry. I have some information to help you.
Let’s start by looking at the most affected industries.
What is a Google Core Update?
Compared to the daily releases of small algorithm updates to improve search engine performance, significant updates are Google updates that are not specifically designed for search queries or website features. While substantial updates, such as Panda and Penguin, are specifically aimed at content and link quality, core updates affect websites in different areas.
Comprehensive core updates provide a substantial impact on search results in all countries and different languages. After updating the algorithm, sites will report changes in the degree of ranking in search of subtle to revolutionary changes. As rankings are set up in the coming weeks, changes in search rankings reflect the relationship between site content and the effectiveness of new algorithms.
The existing content will have a higher ranking before updating the algorithm if it meets the new rules of the algorithm, and vice versa. There is a problem with the published content after updating the algorithm. This should be evaluated without testing “before the algorithm.”
Google Webmaster Analyst John Mueller did not disclose details of the May update. It is too early to move forward with any effective initiative other than continuing the analysis. Globally, various industries have reported ranking and search traffic fluctuations since deployment began. This can be expected as the algorithm proceeds to be deployed until the ranking signal is complete.
A recent analysis by SEMRush reveals a list of industry categories most affected by travel, real estate, health, pets, and animals, as well as people and society. This is a breakdown of SEMRush by the recent volatility rankings by industry category:
In addition, Mordy Oberstein from RankRanger reports similar volatility in the vertical areas of the Berstein industry, such as travel, retail, finance, and healthcare.
Changes in search behavior as a result of the Covid-19 epidemic and quarantine can also affect site ranking and search performance. This may obscure the real implications of a significant Google update for May 2020. For example, the technology that allows people to work from home is directly linked to companies that provide appropriate hardware products and solutions. Recent changes to the algorithm in the coming weeks may obscure changes in search behavior for these products.
As this is the first update since the Covid-19 epidemic, a significant update in May 2020 could be particularly volatile.
Who is affected By the Google Update?
Local Search Fluctuations
There are a lot of posts that indicate fluctuations in local type search results.
One person tweeted a graph showing that local search has been changing steadily since late April 2020.
Covid-19 Effect on Search Algorithm
Some people think that Covid-19 might seem like a no-brainer, as it touches on parts of the Google algorithm that determine what people want to see when doing a search query
Undoubtedly, the epidemic has affected research patterns.
Is it possible that Google has included a change that makes Google’s algorithms more sensitive to these changes? We don’t know.
Another factor I’ve noticed is that some reports with real brands are almost gone, while less branded sites are missing.
Thin physical damage
Another point is that there are many reports of loss of rare physical condition. Have they lost?
Thin Content Losing
Another point is that there are many reports of loss of rare physical condition whether the land was lost due to their microscopic content or not determined for other reasons.
Worldwide Update Rollout
Google Update seems to be affecting search engine results worldwide. Reports from WebmasterWorld show simultaneous instability in Australia from the United States to Europe.
Kenichi Suzuki, a Japanese search marketing expert, told me that this update is very fast in Japan.
What Do Updates Target?
It’s important to understand that Google’s comprehensive core updates aren’t usually industry-specific.
Changes to the algorithm can have a profound effect on the industry, but this does not mean that the industry was specifically targeted.
Google has a long history of deploying comprehensive, major updates that influence factors such as understanding user intent in search and what web pages are and how they relate to search pages.
For example, a change in a better understanding of search objectives may affect how Google evaluates sites related to medical topics.
If Google determines that search engines want to get scientific answers to questions about their health status, it will negatively impact sites using so-called “natural” measures.
Thus, if medical sites are inconsistently affected, it may result in a change in the understanding of the purpose of the research.
Link factors were also part of the latest update to Google’s algorithm, for example, when Google decided to select some inconsistent links for ranking.
With any algorithm update, some sites may experience a decrease or increase in the ranking of keywords and organic traffic. There is nothing wrong with the fact that pages may not work so well due to updates.
There is no need to fix pages that may not work well after the core update, but Google recommends that other sites’ websites search for the best content for their search quality according to their recommendations. Drag high-level links.
It is essential to wait for the search results to be organized before making any changes.
Keep an eye on the winning sites and see why they were successful. Don’t use the most obvious reason.
It’s best to look at changes through this prism to see how the site fits your search goals.
It’s not about winning over Google. SEO provides a better experience than its competitors. If this is your main task, you will eventually find that you perform better than your competitors when it comes to updating algorithms.
What measure showed during the last update? Whether it rose or fell, or change?