Category: Organic Rank

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How to Optimize Your Site for Google Voice Search?

Are you a regular user of Google voice search tool? Have you optimized your website for Google voice search?

We live in a world where a majority of things is processed digitally over the internet. With changing time, you also need to adapt to new technologies. What is Google search, and why is it essential to optimize your website?

Why is voice search Important?

This article serves the purpose to throw light about the importance and the benefits of the Google voice search. This article also provides some useful information and facts that marketers need to know to understand the new trends briefly.

Optimize your website for voice search?

An optimized website is more popular as compared to other websites, and it attracts visitors, thereby increasing the organic search.

Here are some tips to help you optimize your website.

1: Optimize page speed

Google favours websites with fast loading speed. It helps in differentiating two similar sites. The website which loads faster is kept on top in the list of search results. That’s why page speed is essential for all kind of searches, be it text search or voice search.  

2: Secure your site 

Google also favours those websites which are certified and secured. It supports those websites which can be trusted regardless of the industry or the e-commerce website it sticks. The HTTPS protocol ensures that the website can be trusted and that the site is in compliance with rules and conditions of online practices.

3: Create a FAQ page

You should know that there is a significant difference between voice search and text search. If you are willing to optimize your website for voice search, you might be ready to provide the answers of the visitors. The visitors usually ask some common and important questions regarding the industry verbally.

4: Create long-form content

Online news Premium Vector

Apart from the technology of your website, SEO also depends on the quality of your content. You need to maintain high quality and valuable articles for your target audience. Your articles should be able to answer all the questions from your visitors. If your visitors like your articles, it is likely that your website will be placed in a battle rank in the search engine; thereby gaining your traffic on a regular basis. 

5: Creation of short-form content 

Long-form content is essential to gain influence and attract readers. The short-form contents will help you to gain audiences who want a quick and easy answer to the questions.

6: Use simple words & short sentences

Simple words and short sentences are recommended to use, because people use simple language and short sentences while using the voice search, so that the A.I may be able to understand it and get the results quickly. The shorter the sentence, the more likely it is for people to read it. You multiply to provide valuable information in simple words to improve the growth of your website organically.

The Bottom Line

Voice search is an ongoing trend nowadays, and you must be familiar to deal with it effectively. You must ensure that you have optimized the website for voice search in the online context.

Put all your SEO efforts on your website by dividing them into specific tasks. You must also optimize your site for the traditional text search for getting better results on your websites. If your website is optimized for both text search and voice search, the visitors will get an option to browse the contents.

So we have learnt about the voice search and why it is necessary to optimize your website for voice search.

Are you thinking to optimize your website for voice search?

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9 Tips for Local SEO for All Business

Search Engine Optimization (SEO) is a topic that entices people who have just started their online presence. However, for those who hve started with more than a presence, like a brand or a large business, SEO must be known. For people with more traditional companies, like brick-and-mortar stores, local SEO is another important thing with which one must be familiar.

What Is Local SEO?

Nowadays, people are all online. This suggests that although their services aren’t online, people that add businesses like plumbing or husbandry must have a web presence. Putting your business online makes it a reality to bring your customers.

For now, we’ll specialize in local SEO.

9 Local SEO Tips & Tricks

When the time comes to enhance local SEO for your page, there are various tips and tricks which will help grow a business.

1. Google Business 

The first word that involves mind when wondering search engine optimization is Google. Google is one of the top search engines used today, and it means when people want to look for something, they go first.

Google features a clean tool for local businesses – Google My Business (GMB). The platform is a growing virtual list of businesses where they’re and what they provide.

2. NAP – Name, Address, & Phone Number

When it involves establishing your online presence, you’ll want to ensure that you include the filled NAP section.

NAP means name, address, and telephone number. While owners will usually include it in their Google business listings, it’s also important to incorporate it on their social media pages and their website.

3. Online Reviews & SEO Citations

Google Customer Reviews — Addons documentation

Local businesses rely on the general public to assist spread the message of who they’re and what they provide to the community. Reviews and local SEO references are important pieces of this puzzle, and that is why.

SEO references and online reviews are similar in this as the online mention your business and knowledge about it.

4. Create and Optimize 

To get started, you need to assert your business on Google My Business. It establishes your presence on search engines free of charge and means your business also will appear on Google Maps. Not only will your business appear in search results across all devices, but, if Google validates your business legitimately, it can appear within the valuable sidebar of Google search.

5. Optimize for Voice Search

Voice search will multiply within the coming years. Therefore, in local SEO, it’s important to optimize how people type out their search, asking questions when people speak on devices.

6. Content Strategy

Of course, word of mouth may be a good way to urge business, but it shouldn’t be the sole way to attract consumers.

In the digital day and age, you not only want your presence to be a web presence but also a content strategy to form your audience and consumers aware. Digital marketing could be a must, which means take the time to write down about what you do, how you do it, etc.

7. Hone for Local Keywords

Your keywords should be relevant to your local customers. It only is sensible.

Google’s Keyword Planner allows you to filter keyword searches by location so that you can get a concept of popular search terms for a given area. This may allow you to make a list of locally relevant keywords to focus. Once you’ve got them, they ought to present your site in Meta content, copy, and URL.

8. Link Building

Link building is vital when it involves building a functional site that’s considered reliable, authentic, and credible. It’s also referred to as the art of giving more rights to your site, to link other sites to you.

Various factors need to be considered when it comes to link building, and a few include:

  • Link signal
  • Global fame
  • Trust rank
  • Local / Industry-specific popularity
  • Freshness
  • Social sharing

9. Local Online Directory Sites

Remember that we get big yellow and white page books once a year or something like that? Yes, they’re long gone and are replaced by local online local directory sites.

These online directories are places where people move to find businesses to suit their needs, like within the past.

These sites include:

  • Google My Business
  • Bing
  • Yelp
  • WhitePages

The Bottom Line

SEO changes fair quickly. You never know when Google will introduce new features to your SERPs for local searches. This is why it is essential to stay on top of local SEO. By implementing these nine useful things, you will ensure that your business will not only benefit from attractive local searches but also lay a solid foundation for launching new SEO features.

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How to Reduce Website Spam Score to Get SEO Rank High

Before finding the solution of reducing website spam score, it is more important to understand that what is website spam score? Well, the spam score is a parameter or representation of percentage that defines whether the website needs to be penalized or banned by Google or not. A spam score is determined by a large number of factors including content, email document, DNS based checks, header fields of the message, etc. There are three categories under which the spam score falls. If the space score falls between 1-30%, it is considered as Low, whereas if it falls between 31-60%, it considered as Medium, but if it falls between 61-100%, it is considered as High. Each of these score categories defines how good or bad the website is performing.

There are a few reasons that improve the Spam score if you will understand them. You can easily reduce the website spam score. Some of the points to remember are:

  • Relevant Backlink Creations
  • Allowing Backlinks from Reputed Websites
  • Don’t Indulge into Web Scraping Activities
  • Use Unique Content Strategy
  • Valid Clicks
  • Positive Feedback of Visitors
  • Low Bounce Rates
  • Publishing Non-Violent Content

To avoid spamming score, it is important to work on the above-mentioned areas, it will help you to improve the current spam score of the website. Other than these areas, here are some important measures to control spamming such as follows:

Allow Backlinks Only from High Authority Websites – Quality is always a concern for a website, be it any content, image, or link, therefore make sure to have backlinks from high authority websites only.

Make Sure to Have Relevant Content for Web 2.0 Links – There is a myth of collecting “n” numbers of backlinks from web 2.0 websites, but if those backlinks are not good enough they may gradually increase harm your website instead of boosting it. So, make sure to have relevant content and instead of poor quality of backlinks. This will eventually help the website to have perfect content marketing results.

Don’t Generate Automated Traffic to Your Site – There are short cuts to bring bot traffic to the website very easily. It’s not only the shortest way to generate traffic and boost the website. But, in the long run, it can also fall into spam websites and Google can easily catch it.

Don’t Publish Contents Carrying Nudity, Violence, and Objectionable Topics – As Google considers such contents as spamming ones, therefore it never allows the website to rank or have traffic with such contents or keywords. Unique content doesn’t mean working on objectionable content and generates traffic over the website. It is always better to be safe and away from these subjects.

Check Spam Score Using Reliable and Paid SEO tools – There are numerous paid and reliable SEO tools that help businesses to check their current Spam Score and accordingly work to reduce spam score.

These are some of the best strategies that can secure your website from a high spam score. Better try these strategies instead of looking for some short cuts. These will certainly bring you optimum output and you will have better traffic over the website. Apart from applying these proven strategies, make sure to go through all the points to remember steps to have fruitful organic SEO results.